Competition Management Blog
In-store promotions, whilst used for varying reasons, are mostly used by brand manufacturers to create brand awareness, have the added advantage of building brand equity in-store and can be utilised to entice people to buy the product itself or to buy into the brand.
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Competition Management Blog
Unstructured Supplementary Service Data (USSD) is a protocol used by GSM cellular telephones to communicate with the service provider's computers. USSD has numerous uses in competitions and staff incentive programmes.
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Competition Management Blog
Today people are quick to take up a good deal or get their share of freebees. Why, simply because people want more for less, people want something for nothing and people want to be rewarded for choosing a particular purchase. Promotions take advantage of this universal trait, by offering consumers a possible extra when purchasing a particular product, especially with in-store promotions.
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