Every sales person knows that it is not an easy feat to make a sale, never mind create recurring loyal customers.
Consumer Promotions consist of various manageable aspects; one of the most vital being the prizes and winner fulfilment.
Most commonly in the marketing or FMCG industry, procurement agencies specialise in prize sourcing which encompasses any item from products, experiences, appliances to travel packages.
Competition terms and conditions are imperative in protecting your promotion from any abuse or fraudulent entries and avoid damaging your reputation.
Do you want customers to purchase more frequently, buy in greater volumes, or be attracted to new or different offerings?
Competitions and promotions have increasing importance, the responsibility of which often falls on the advertising/marketing agency that represents the brand.
The convenience of being able to simply send an SMS in order to enter or participate increases the appeal to target markets and allows the promoter the freedom of choosing the type of SMS mechanic they would like to implement that best suites the promotion.
A well planned and defined competition often renders great marketing results. All aspects of a competition once adhered to, generate great ROI and professional winner management builds longer lasting relationships and a simplified ongoing CRM process.
If your organisation is seeking to attract customers by running prize promotions, it is important to understand and comply with regulatory controls on running a competition.
Running a competition and want to inform your database of the promotion or need to send bulk SMSes to drive a promotion or sales?
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